The beginning of Ono Teas is a story of serendipity – One that commenced with an understanding of the ethos of Japanese culture and ended with the tryst to blend tasteful teas like none other.

One wintry evening, the brand’s founder had a chance interaction with a respectable Japanese tea connoisseur. The consequent tête-à-tête led to our founder taking a fine understanding of Japanese aesthetics and the tea ritual in that country. He was acquainted with the concept of wabi-sabi – the Japanese world view of the beauty of simplicity and harmony in everyday life. This philosophy is intricately connected to Japanese tea ceremony. Tea is not simply a beverage to be consumed as a habit or matter of practice. There’s more to it. As per the Japanese culture, tea drinking is a ceremony that harmonizes the principles of respect, purity and tranquility. It aims to purify the soul by becoming one with nature. It is these very ideas that eventually became the cornerstone of the brand’s ideology.

Ono is a beautiful Japanese name for both people and places. It stands for farms (small and large depending upon the pronunciation) or beautiful towns in Japan. It also represents an Axe. While it was mostly used for agricultural purposes, it was also used by warriors (sohei -monk warriors) or Yambushi. These are Japanese mountain hermits who studied nature and religious/spiritual texts along with a variety of martial arts for serving self and community in various forms over the course of history. With the collective references towards people, places, nature, emotions, society and everything in between it became a word we could associate ourselves with. When the brand was born after a laborious period of learning, we chose Ono as the banner we stand before.

The beginning of Ono Teas is a story of serendipity – One that commenced with an understanding of the ethos of Japanese culture and ended with the tryst to blend tasteful teas like none other.

One wintry evening, the brand’s founder had a chance interaction with a respectable Japanese tea connoisseur. The consequent tête-à-tête led to our founder taking a fine understanding of Japanese aesthetics and the tea ritual in that country. He was acquainted with the concept of wabi-sabi – the Japanese world view of the beauty of simplicity and harmony in everyday life. This philosophy is intricately connected to Japanese tea ceremony. Tea is not simply a beverage to be consumed as a habit or matter of practice. There’s more to it. As per the Japanese culture, tea drinking is a ceremony that harmonizes the principles of respect, purity and tranquility. It aims to purify the soul by becoming one with nature. It is these very ideas that eventually became the cornerstone of the brand’s ideology.

Ono is a beautiful Japanese name for both people and places. It stands for farms (small and large depending upon the pronunciation) or beautiful towns in Japan. It also represents an Axe. While it was mostly used for agricultural purposes, it was also used by warriors (sohei -monk warriors) or Yambushi. These are Japanese mountain hermits who studied nature and religious/spiritual texts along with a variety of martial arts for serving self and community in various forms over the course of history. With the collective references towards people, places, nature, emotions, society and everything in between it became a word we could associate ourselves with. When the brand was born after a laborious period of learning, we chose Ono as the banner we stand before.

‘Kōcha wa hontō no seikatsu no honshitsudesu’

The above Japanese line translates to: Fine tea is the essence of true living.

Picture us as the quintessential Japanese woman, extremely particular about everything that concerns her, right from appearance and coordinated dressing to lifestyle choices and outlook on life. We are the tea of haute couture with the ethos of Japanese culture! Our brand stands for the following values:

• • Elegance – Our teas are premium, exclusive and unique
  • Simplicity – We believe in creating authentic and genuine experiences for our customers, effortlessly
  • Tranquility – Competition doesn’t scare us. Nothing on the outside can affect our inner peace
  • Aspiration – We aspire to re-define the tea drinking experience and tea culture for our customers
  • Care – We believe in creating and maintaining an eco-friendly system for one and all

We take the pleasure of tea drinking a bit seriously. Our teas are sourced from the finest tea gardens in Asia. This quality consciousness helps us bring to you custom blends and Tisane that are richer in taste, have a distinct after-taste and fresher than any tea you ever tasted. If you don’t believe, get one of our trial packs.

Our teas are hand-crafted and processed in small batches. Every cup offers you an experience as renewed and unique as you. While we help you immerse in a pleasurable drinking experience, we also help you rejuvenate and offer preventive care from lifestyle discomforts, such as anxiety, hypertension and sleeplessness.

What sets us apart from the rest is that we value not just teas, but the accompanying inheritance and cultural significance too. We take great efforts to educate and inform our cafe partners, stakeholders and patrons about the intricacies of different teas, it’s lineage and associated culture. Everything associated with tea needs to be right to a T. Why? Because we believe that tea presents every individual an opportunity to spend time with themselves, and connect with their roots, loved ones and nature. And, it’s these moments that define life; everything else is superficial.